How to Use Twitter for Social Media Marketing ?

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Social Media Marketing : In the year 2006, Twitter made its debut and has enjoyed wide acceptance from all across the globe. Initially, it was not much popular amongst the users, but gradually it has been hugely accepted as a mode of popular communication as well as social media. As compare to other social media site like Facebook, Twitter has fared quite well. With more than 200 million registered users and 155 million tweets per day, the popular social media site is joined by 460, 000 users are joining it daily. Here are some effective ways to improve your tweets, which will do wonder for your products and services:

Social Media Marketing


  • Effective Content

You need to write your content tweets effectively in brilliant style that best describes your product and services. Usually, we want people to read our tweets and retweet or click the given links. It would be advisable to add some value to the tweet and not an agenda of making sale. This strategy will do wonders in your retweet or click-through rates.

  • Usage of Keywords

For the promotion of web content, keywords have been always relevant as well as effective tool for driving traffic. Keywords play significant role in the content whether it is about website, Facebook or blogpost. It would be advisable to make a list of keywords which appropriately describes your products and services. Now, start composing a 140 character posts using these keywords. You need to consider quality over quantity and utilise every character as well as tweet count.


  • Link Sharing

If you want to retain or engage your growing followers then you must share your links with effective and useful content. You can increase your fanbase by sharing more links along with some useful content.

  • Client Needs

Twitter has a superb tool, HootSuite, which will be useful in checking out the problems which can be solved by your business and services. This is a great opportunity to offer assistance with your services that are in need of them. You can make your services available with the link of a useful article or video which will act as a founding stone of a life-long customer relationship.

  • Form Authentic Connection

While planning your twitter strategy for the social media marketing of your business, you need to focus on two major things. Firstly, you need not find anyone to follow you. On the other hand, you must be more specific and look out for relevant people to follow you. Filling your followers account with 100, 000+ followers is not a big deal, but if they are least interested in your content then you will go nowhere. You must start using some great tools such as Follower Wonk, Twellow and Wefollow. This will give you great assistance in finding people in your region who are interested in your industry.


Secondly, after getting your targeted audience, start tweeting with them not at them. You must follow their conversations and thank whosoever appreciates your services. Start following those who tweets about your industry and services. Such activities on twitter will assist you in launching a successful campaign which leads to your brand exposure.

  • Act as a Classic Breaker

On your follower list, most of the followers become nameless and faceless. Act like an icebreakers by retweeting your followers whenever you find a relevant tweet. You must retweet with a blog link and also following the author’s feed. While retweeting, add link of a similar kind of post which you have written. This would certainly lead to more blog comments, retweets and followers. While creating introductions, you must invest some time which will show huge difference in your feed.

  • Building Relationships

When someone tweets about your blog or retweet which you have shared then you must pay attention. During the initial phase of building your business, you must not take people for granted. You must show your gratitude for their tweet by thanking them. Now, add them to a private list which includes tweeters or retweeters. Check the list daily for five minutes and review the tweets. Check out if you have missed something interesting. Retweet items which will be appreciated by your community. Know more about the people who have shared your content and have become your team member.


  • Offer Assistance

The best way to build a strong and lifelong relationship is by engaging or interacting with consumers consistently by providing them assistance. Your assistance or information is not required by all. Thus, you need to keep your target audience engage by offering required solutions and information related to product and services.

  • Build Trust

In case you are unable to answer a question then you must admit. If your business is not working fine then accept it. Your honesty and transparency will play key role in building the credibility of your brand. People will start developing faith in you and your services. On the contrary, if you start lying about your products and services, you will lose your earned faith very fast. Thus, if you are planning to do something big then always follow the principle of honesty and transparency.

  • Drive Traffic

Twitter is not only a great way to interact with the world but also for driving traffic to your blog or webcontent. If you sync your LinkedIn account with your twitter then your twitter activities will prove to be beneficial for your business. On your Linked In profile, add your twitter account and also Linked In Tweets application.

Lastly, you must analyse your twitters activities with your twitter report card which is Account Home. You can check your top-performing Tweets and tweet activity dashboard. You will be also introduced with the influencers available in your network. You can also have the metrics of every single tweet of yours. You can come to know that how many times users have seen, retweeted, like or replied on your tweets. There is audience insight dashboard which offers significant information related to your followers. Thus, you would be able to track the growth of your followers, interest and demographics.

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